Why not just hire a social media manager or agency?
You absolutely can, if that's what you're looking for. We've found most of our clients already have an SMM and are still struggling.
Our value is the strategy we can provide to push you / your team in the right direction. We're not an agency who'll pump out lots of content, we're strategists who want to see your business win.
Which platforms do you work on?
We can build strategy for any platform, but we focus primarily on LinkedIn, Instagram, Substack and YouTube. When we build your strategy, we'll tell you honestly which one to start with, because one platform done properly is always going to beat five done badly.
Do I need a big following?
Not at all. Actually, one of our clients started from scratch with a brand-new account, and we found what worked within the first 10 posts. We've worked with brand-new creators and also accounts at 500k and 1 million followers who need our help.
We're not fussed about what stage of following you're at. We're more interested in whether you have a clear goal and are ready to put in the work.
What if I don't have time to make the content?
That's exactly why we take the strategy, ideas and reporting off your plate. You don't need to post every day, you just need to post with purpose. We'll help you build a system that works in the time you can realistically set aside each week, whether that's a couple of hours or a couple of days.
What actually happens on the coaching calls?
One call each month is about your content: the ideas, how to bring them to life and anything you're stuck on. The other is about your data: what worked, what didn't and what we'll do differently next month.
What access do you need to my accounts?
We'll need access to your social accounts and your sales data, so we can pull it all together and show you what each post is actually doing. We'll never post on your accounts or share any of that information.
Can you work with my existing team or social media manager?
Yes, some of our clients have a team, and some are a team of one. We build the strategy and coach you and your team so that everyone knows what to make and why, and we're all driving towards the same purpose.
How long until I see results?
We will never promise you a certain number of followers or business growth. But once we implement our system we can start to predict it.
We always say the first month is about strategy, the second is experimentation, and the third is data. From there, it's about doubling down on what works.
Recently, in our first 2 months of working with a client, they wanted us to promise them 5k followers. We got them to 14k with our strategy, but that's not what we cared about. We found formats that drove forward their growth and their business goal. Social media is unpredictable until you know how to read it.
What happens after the first three months?
We move to a rolling monthly agreement with four weeks' notice. Most of our clients stay with us for anywhere from 10 months to a few years, because by then we know their data inside out.
What if it isn't working?
First, we agree what "working" means before we start. During Get into GEAR, we set clear goals tied to your business, like calls booked or sign-ups, so we're both judging the same thing.
Then we check in on it every month. Your report shows what each post is actually doing, and one of your two calls is dedicated to the data. If something isn't landing, we'll spot it early and change course, whether that's the formats, the topics or how you're pointing people towards your offer.
Some things take time, which is why we treat the first three months as strategy, experimentation and data. If it's still not moving in the right direction after that, we'll have an honest conversation about why and what needs to change. And you're never locked in past your first three months.
Can I start with the strategy and upgrade later?
Of course. Every client starts with Get into GEAR anyway. If you want to run with it yourself first and bring us in later, that's completely fine.
I already know my best performing posts, they just don't drive my business.
That's the exact problem this solves, and you're further along than most for having spotted it.
What we usually find is that the highest converting pieces aren't the ones with the biggest impressions. They're often the ones you thought had tanked. Impressions don't buy anything. Trust and engagement do, and those show up in different posts entirely. We can help you to understand the difference.
